Unit economics

Unit Economics: Cost vs Revenue per Customer and Feature

A SaaS without unit economics flies blind. TurboFinOps joins Stripe revenue with cloud, AI and Datadog cost so you can see gross margin per customer, per feature and per cohort — and act before an unprofitable cohort eats next quarter.

What blocks savings today

Finance and engineering disagree on which customers are profitable because nobody joins revenue with infrastructure cost.

AI usage is bundled into a flat-rate plan and the heavy users actually cost more than they pay.

You cannot tell which feature is dragging the gross margin down.

What TurboFinOps changes

Ingest Stripe revenue events with idempotent webhook deduplication.

Attribute cloud + AI + Datadog cost to internal customer references via tags, trace IDs or feature labels.

Build cohort tables, top-unprofitable lists and per-feature margin charts; save them as presets with team-level visibility.

Workflow

Built for governed execution, not passive reporting.

1

Ingest revenue

Stripe webhooks produce RevenueEvent rows with stripeEventId-based deduplication. Backfill is supported via a one-shot job.

2

Define attribution links

CostAttributionLink rows map cloud tags, OTEL trace IDs and feature labels to your internal customer references.

3

Slice and save

The Unit Economics dashboard renders cohorts, margin trends and top-unprofitable customers. Save the slice as a preset; share with your team.

4

Act early

When a cohort goes unprofitable, you see it the same week — not the next quarterly review.

Core capabilities

Each capability is designed to help technical teams validate impact, preserve control and prove outcomes.

Stripe revenue ingestion (subscription, usage, one-time, refund)

Cost attribution via tag, trace or feature

Per-customer cohort table

Top-N unprofitable customers

Per-feature gross margin

Saved presets with private/team/organization visibility

FAQ

How do you map cloud cost to internal customers?

Three mechanisms: (1) tag-based — match resource tags like customer:acme to a customer reference; (2) trace-based — OTEL trace attributes carry the customer ID; (3) feature-based — the AI meter and request paths emit explicit feature labels.

Are saved presets private by default?

Yes. The default visibility for a saved preset is "private" — only the creator sees it. Owners can promote presets to "team" (same role) or "organization" (everyone in the org).

Does this work without Stripe?

You can backfill RevenueEvent rows from any system; Stripe is the first-class integration. Without revenue data, the cost attribution links still produce per-customer cost reports.

TurboFinOps

Start with one cloud scope. Prove savings fast.

Connect AWS, Azure, or GCP and get actionable findings, score trends, and auditable remediation paths in minutes.

Built for FinOps, governance and audit workflows